Recycling is firmly rooted as a value in our ceramic DNA: we work with closed water cycles, rewild areas after they have been quarried, and process raw material and product waste material for production processes that use almost all material virtually without loss. In terms of circularity, we have gone a step further with our ceramic tile product and can display further strength with tiles laid dry, which can be removed and reused in the same way as our fa.ade systems. This is an essential step in preserving the value of materials and buildings. We are staying on task and developing further innovations.